Beauty Industry

Linda Evangelista Signs with Loewe

The supermodel will star in the brand's new fragrance campaign in September.

One of the original supermodels, Linda Evangelista will be the face of a new fragrance created by Spanish prestige brand, Loewe. The fragrance is scheduled to launch in September.

“Icon of modernity, style and elegance, Linda Evangelista perfectly embodies our values,” the company stated, saying they chose Evangelista because of her “magnetism.”

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